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Big Bang and Sancta Domenica enter strategic partnership

Big Bang signed a sales and purchase agreement for the purchase of 100 % equity stake in Sancta Domenica, one of the largest and most successful Croatian retailers of consumer electronics. The transaction still requires approval by competent competition authorities.

Strategic partnership between Big Bang and Sancta Domenica creates a strong regional player with 30 retail branches in two countries, two modern online stores, leading position on the market with six million customers and more than 550 employees. Big Bang, Big Partner and the Sancta Domenica Group generated a total of 255 million EUR revenues in 2021, that's projected to grow to more than 300 million EUR by 2025.

»Both companies have a very similar business focus. They both put their customers first and technology is written in the DNA of both companies. Big Bang and Sancta Domenica are already the best in their own markets, and tomorrow they will start their joint journey in the region. I believe that with a common, bigger story, we will be able to provide customers on both markets with an even larger range of products and the best user experience,« said Uroš Mesojedec, CEO of Big Bang.

»I am happy to have found a strategic partner for Sancta Domenico that understands our story, knows the industry, and puts customers and employees first. Sancta Domenica will maintain its brand and key personnel, who have proven in the recent years, that they’re up to all challenges,« said Vesna Ramljak, owner and CEO of Sancta Domenica, who will have a strategic role in the company.

Sancta Domenica was founded in 2000 in Sveta Nedelja by Vesna Ramljak. Two decades latter Sancta Domenica is one of the most recognizable retailers of consumer electronics in the region and has a leading market position in laptops, gaming equipment, smartphones, TV, audio and video equipment in Croatia. The group, that employees over 160 people, generated more than 121 million EUR of revenue in 2021 through a strong online store and 13 branches in Zagreb, Split, Rijeka, Zadar and Sarajevo and is planning on opening new stores in Zadar and Osijek. Sancta Domenca is the authorized representative in Croatia and BiH for Sony Playstation and several renowned brands from gaming industry and importer for Samsung, Sony, Panasonic, LG, Philips, Asus, Huawei, …

Big Bang and Big Partner generated 131 million EUR in revenue in 2021 combined and had more than 390 employees. Big Bang started back in 1991, while the brand was born two years later when the first store opened in Ljubljana. Currently, Big Bang has 17 stores and almost 32,000 square meters of space, and its online store is one of the most visited sales websites in Slovenia. At the international competition Web Retailer Award 2021, the online store won first place as the best online store in the entire Adriatic region. Big Bang has throughout the years successfully connected the virtual and physical world and follows the philosophy that it must be where the customer needs it. Entering a new strategic period, Big Bang digitalized its stores and designed them in accordance with the most modern guidelines that put the customer first, introduced video shopping, modernized collection points, and was the first Slovenian retailer to introduce fast delivery of selected products in the capital within three hours.